Clever Milk Carton Displays Freshness Level

Designer Ko Yang has a new concept for helping shoppers spot expired products both in the store and at home. Named Expiry Date/ The Things Far Away Beyond numbers, it uses a graphic that changes as time passes to better illustrate the freshness of the purchase, in this case milk. The more time that passes, the more the graphic will climb up the carton. This allows for a quick and easy way to see how much longer the product has left or whether you'd be better off throwing it out.

via [Yanko]