Contortionist Illusions in Xbox Kinect Ads

Don't we just love simple, clever and creative ads like this? From far away, it seems as though we're looking at video game controllers. Look a little closer and you'll soon find out that they're in fact bodies! As we all known, Kinect launched in November 2010 as a a motion sensing input device by Microsoft for the Xbox 360 video game console. It enables the user to control and interact with the Xbox 360 without using a controller, but rather picks up on your gestures and commands. Hence, your body becomes the controller. Brilliant!


Credits
Advertising Agency: McCann Erickson, Colombia
Chief Executive Officer: Samuel Estrada
Creative Director: Eduardo Angel
Copywriters: Sebastian Villegas Valencia, Eduardo Angel
Art Directors: Camilo Urrutia, Mónica Beltrán, Gabriel Muñóz
Account Director: Catalina Sánchez
Photographer: Daniel Martínez
Photographer: Nicolas Fernández
Account manager: Carlos Hermida

via [AdsoftheWorld]