Creative Ad Campaign or Modern Art Rip-off? (2 pics)

More and more, I've been noticing how modern art has influenced advertising. Take this ad campaign by BBDO NY, for example. When I first saw the images, they instantly reminded me of Liu Bolin's Camouflage series and upon further investigation, I noticed that Desiree Palmen's work was also very similar.

Even though BBDO NY's clear attempt was to make their ads relevant for their client, the UFL (United Football League), are they really being creative, or are they just ripping off modern day artists?

Credits:
Advertising Agency: BBDO NY, USA
Creative Director: Wil Boudreau
Copywriter: Geoff Bentz
Art Director: Mike Hanley
Photographer: Alison Dyer
Print Producer: Erin Breen

via ads of the world

Tags: BBDO NY, Creative Ad, Modern Art, Rip-off, UFL

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Comment by KenJyi on September 26, 2010 at 5:46am: I think we're deep into an era of repurposing/sampling and calling it something new. I think it's creative how they took the sampled artist's concept and gave it a "why"

Comment by Annie on September 24, 2010 at 8:46pm: haha...I think it's pretty neat too. What's the saying....life imitates art? I guess in this case ads imitated art.

Comment by sAm on September 24, 2010 at 4:11pm: Pretty cool ads in my opinion...