Creative Ad: Moon Striker

JAM Adelaide designed this creative billboard for the Adelaide United Football Club to promote their night games. The ad cleverly reinforces the night aspect of the game by having a player on the billboard interact with the "moon," which was attached above the poster with a pole, painted black.

via campaign brief

Tags: Adelaide, Club, Creative Ad, Football, JAM, Moon Striker, United, moon

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Comment by Amy Wong on February 18, 2010 at 8:21pm: @Eugene - Haha, that's tricky! This image fooled me! I want to see the one with two moons. :P

Comment by Eugene on February 16, 2010 at 5:30pm: @Amy - Actually, the moon is attached to a pole, painted black. I think they make have reotuched it out of the picture above. I've read that some people have seen two moons, when the real moon comes out.

Comment by Amy Wong on February 16, 2010 at 5:26pm: Now what happens if there's no moon? I agree, the moon makes a bigger impact in concept.