"Each time you sleep with someone, you also sleep with his past. Get tested for HIV." Interesting, somewhat sexy and really disturbing all at the same time. Yeah..I'd say this ad's pretty effective.
Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Dominique Trudeau
Art Director: Sébastien Deland
Copywriter: Guillaume Blanchet
Photographer: Alain Desjean
Published: June 2009