Creative Ads: Be Stupid - Diesel (15 pics)

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Comment by TeakLipstickFiend on February 24, 2010 at 11:08pm

@ Derning

These ads don't make me feel good - they make me feel sad and repulsed and, frankly, bored (seen it all before). There's a difference between being "not serious" and being stupid". My new slogan for Diesel (and which could be applied to any designer label): "Diesel: by wankers, for wankers". Just another excuse to use models in ads and that is sooooooo not original.

Comment by Derning on February 23, 2010 at 2:00pm

@TeakLipstickFiend

Some ads just simply make the viewer feel good. The basic psychology behind this campaign is to release people from the pressure to be "smart."

Take me for instance. I'm fucking brilliant, and I can tell you ... it gets tiring.

So come on, let's all go streaking or something.

Comment by TeakLipstickFiend on February 23, 2010 at 1:55pm

I'm trying to figure why people think these ads are original. Standard ad ingredients: sex - check; skinny white people - check (clearly Diesel don't give a crap about people of colour); naked women - check. Yeah, incredibly original. Thought-provoking? Yes - because I'm wondering why anyone would think these lame ads would appeal to anyone. Oh yeah! Stupid people are the only ones who would buy this crap, so Diesel are appealing to them. In fact, probably the sort of people who would win the Darwin awards. You don't need to be stupid to live life to the full and you don't need to be an exhibitionist or risk your life to do so. 0 out of 20 Diesel.

Comment by Derning on January 22, 2010 at 7:28pm

PandaJu, I'm glad you make stupid choices.

Comment by PANDA JU on January 22, 2010 at 1:06pm

stupid awesome and brilliant! (and validates my life choices)

Comment by David Calleja on January 20, 2010 at 3:12pm

Definitely put a smile on my face and I love the sentiment. Nice work Diesel.

Comment by MATTstas on January 20, 2010 at 10:30am

I have seen a few of these already & at first they were just the "Brains" vs. "Balls" ones and (I have no problem) but I was like fvck, this is going to piss off a lot of people.

Seeing the rest though it is good they use "stupid" in many ways and lets be honest, some of my best stories have to do with stupid things I have done weather it involves something about the heart or the balls.

Therefore I like it

Comment by maria diego on January 20, 2010 at 8:39am

I really liked it. When I was in school i did a similar campaign about a light chocolate that said " Enjoy without guilt" and it embodied different situations where people are supposed to feel guilty but they don't. Anyway, i think the idea it's great but to promote activies that endanger lifes, like in the first picture... not so much.

Comment by gamze seder on January 20, 2010 at 5:24am

And something else: The focus point of all these photos are the clothes ;)
Good campaign again Diesel, BRAVO !

Comment by gamze seder on January 20, 2010 at 5:20am

This campaign reminded me another one with "drink urine" ..
this "stupid" thing is extraordinary :)

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