Nike is one of those brands that simply get it. As proof, check out these ads created by ad agency Cole & Weber. Not only are the ads super creative, they really inspire people to push their limits.
Art Director: Travis Britton
Copywriter: Jim Elliott
Creative Director: Guy Seese
Photographer: Markku Lahdesmaki
Digital Imaging: Sean Onart
Agency: Cole & Weber
via guy seese's behance porfolio