Ad agency Ogilvy & Mather, Beijing placed a large silhouette of a computer cursor on vans and human couriers as they drove and walked around Beijing’s Central Business District. The brilliant campaign visually illustrates how people can follow their packages 24/7 by simply checking online.
Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Directors: Michael Wong, XiaoChen Li
Copywriter: Yue Song