Greenville Literacy Association, a group that helps illiterate adult students, are out to promote their "Really Good, Really Big, Really Cheap Book Sale", a fair where books are sold at a bargain price. And what better way to do that than street illusions!
The concept behind this, created by the Bounce Agency, is for everyday people to feel what illiterate people experience when they successfully decipher a word a day. The "Eureka" moment. I say, that's clever! Get people to know what you do, and get them to come to your book sale. Kill two birds with one stone!
Advertising Agency: Bounce, Greenville, SC, USA
Creative Director: John McDermott
Associate Creative Director: Stephen Childress
Art Director: Barry Godfrey
Designer: Marlena Sigman
Designer: Melissa Nocks
Traffic/Production: Kristin Patterson
Printer: TPM
Published: August 2010
Comment by Inthemirror on October 29, 2010 at 4:30pm 
Comment by Bob on September 22, 2010 at 7:13am 
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