Creative Experience: McDonald's: Catch the Goodies. Get the Goodies.

"Brings a whole new meaning to "catching your food." This interactive McDonald's billboard out of DDB Stockholm invites passersby to shoot the restaurant's menu items on their mobile phones. Catch one and you get that item for free at the restaurant."

This is so much fun. I wouldn't mind doing this every single day if it means getting free food. Haha!

Full Credits
Agency:
DDB, Stockholm
Client:
McDonald's
Executive Creative Director:
Andreas Dahlqvist
Copywriter:
Magnus Jakobsson
Art Director:
Fredrik Simonsson
Production:
Johanna Karsten
Production Manager:
Lina Tuikka
Music:
Toy
Music:
Sony
Music:
ATV Music Publishing

[via and via]

Tags: McDonald's, Stockholm, billboard, free, interactive, phone, photo

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Comment by Arlene on April 21, 2010 at 3:29pm: that is so cool! i think i'm going to get some mickey d's right now! :)

Comment by Kevin on April 21, 2010 at 2:05pm: It only they put as much thought/effort into their food as they do their advertising!

Comment by sAm on April 21, 2010 at 1:53pm: What a great ad! Talk about interactive, so cool!