In an effort to educate the mass public about desertification, the degradation of land in drylands, Mardid-based agency Contrapunto BBDO created this series of eye-catching ads for the World Wildlife Fund. An elephant, leopard and parrot are seen deteriorating into clouds of dust, reminiscent of the dried up floors in the eroded landscapes.
According to WWF and Wikipedia, desertification destroys 6.000 species every year and is caused by a variety of factors, such as climate change and human activities, desertification is one of the most significant global environmental problems.
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Art Directors / Copywriters: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera
Producer: Javier Luján, Raúl López
Account Executives: Verónica Félez, Dalal Solaim