As the director at the German electronics manufacturer Braun for over 30 years, Dieter Rams is known in the modern design world as a legend. Coining the term, "Less, but better," Rams is known for his simple designs that take the superfluous out and leave only the necessary in. It's even believed that Rams has been very influential on Jonathan Ive, the head designer at Apple or a demi-god for those Apple fanboys.
If you are in London or happen to make your way there in the next few months, make sure to check out Dieter Rams ‘Less And More’ exhibition at the Design Museum.
"The exhibition will showcase Rams’ landmark designs for Braun and furniture manufacturer Vitsœ, examine how Rams’ design ethos inspired Braun’s entire product range for over 40 years, and assess his lasting influence on today’s design landscape."
Rams is the man behind these 10 principles of good design:
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