Norway-based ad agency Kitchen certainly knows how to make us do a double-take! Using that old adage - "sex sells" - they dress up beautiful blond women in transparent gowns, made of nothing but words in different typefaces. Created for fashion magazine Alt for Damene, the dresses' message is clear: "Stories that stay with you."

Advertising Agency: Kitchen, Oslo, Norway
Art Directors: Ole Henrik Stubberud, Heidi Mittun-Kjos
Copywriter: Elin Dørum Bengtsson
Illustrator: Bjørn Brochmann
Photographer: Massimo Leardini

via [Ads of the World]

Views: 990

Tags: "Alt, , , , Alt, , , Damene, Dresses, , , Kitchen, Made, Words, , Kitchen, Words, Words, , Made, Words, Alt, Damene, , Damene, Dresses, More…Dresses Made of Words, Made, Words", for, of

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Comment by Alyssa Anda on July 12, 2011 at 11:14am
I love it! I think it could be used to sell books, too!
Comment by Vince S. Manayaga III on July 11, 2011 at 7:59pm
Cool, nice photo...
Comment by sAm on July 11, 2011 at 4:33pm

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