Norway-based ad agency Kitchen certainly knows how to make us do a double-take! Using that old adage - "sex sells" - they dress up beautiful blond women in transparent gowns, made of nothing but words in different typefaces. Created for fashion magazine Alt for Damene, the dresses' message is clear: "Stories that stay with you."
Advertising Agency: Kitchen, Oslo, Norway
Art Directors: Ole Henrik Stubberud, Heidi Mittun-Kjos
Copywriter: Elin Dørum Bengtsson
Illustrator: Bjørn Brochmann
Photographer: Massimo Leardini
via [Ads of the World