If your friends need some sort of reminder to always wear a condom, they'll get it with this clever app from Durex. By rubbing together two phones, you'll magically create a newborn that your friends will have to tend to…day and night! Even if you don't want to torture your friends with a virtual baby, check out this video..it's very amusing. Credit: Art Director: Nicolai Villads, Peter Ammentorp and interactive designer: Raul Montenegro for the Future Lions 2010 competition organized by digital agency AKQA and Cannes Lions Advertising festival.
Durex Baby App is Clever
Become a
My Modern Met Member
My Modern Met Member
As a member, you'll join us in our effort to support the arts.
Become a MemberExplore member benefits
