Truth be told, I'm a huge fan of Evian's rollerskating babies. Unexpected, hilarious and inspiring, the commercial was a runaway hit and to date has been played over 20 million times on YouTube. Carrying on with the baby-themed campaign, Evian and their Paris agency, BETC Euro RSCG, had fashion photographer Nathaniel Goldberg shoot "real people" (in other words, not models) wearing some sweet t-shirts. The tagline, remains the same..Live Young.
Via Creative Review
Add a Comment