Truth be told, I'm a huge fan of Evian's rollerskating babies. Unexpected, hilarious and inspiring, the commercial was a runaway hit and to date has been played over 20 million times on YouTube. Carrying on with the baby-themed campaign, Evian and their Paris agency, BETC Euro RSCG, had fashion photographer Nathaniel Goldberg shoot "real people" (in other words, not models) wearing some sweet t-shirts. The tagline, remains the same..Live Young.

Via Creative Review

Views: 294

Tags: Evian:, Live, Young, ad, advertising, water

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Comment by Amy Wong on March 26, 2010 at 6:28pm
Very good concept! Bravo Evian! Here's another concept, on playing the Disney card!

Comment by sAm on March 26, 2010 at 4:15pm
These would definitely catch my eye.
Comment by Kevin on March 26, 2010 at 3:40pm
funny but also creepy.
Comment by ericka veintemilla on March 26, 2010 at 1:50pm
muy bueno..!!! jajaja :)
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