Autobiographies usually focus around the life story of a main character. However, In the case of these clever ads, the books take the shape of the actual characters' faces.
Dutch ad agency Van Wanten Etcetera created the campaign to promote the annual Dutch Book Week. Every year, a specific genre is profiled. This year, the autobiography is featured.
The project was conceptualized by Markus Ravenhorst and Maarten Reynen, with artwork completed by Souverein. The famous book portraits include Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdollah (writer of the biographic Book Week giveaway).
Louis van Gaal
Van Wanten Etcetera website