I do have to admit that, in some of his creations, I had to take a step closer because the faces popped out at me first. It's only upon closer inspection that I recognized that the actual figures have contorted themselves and that the perfectly draped fabrics work cooperatively to produce the second image.
A sort of game has risen out of Shuplyak's work where I try to find the image I don't notice at first. In a way, his illusionary work brings back memories of Magic Eye. His pieces are quite a bit more pricey than Magic Eye ($400 and up), but if you're interested, the artist's paintings are currently being sold through Amsterdam Art Gallery.
Amsterdam Art Gallery's website