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London-based photographer George Logan juxtaposes an adorable little cat with a variety of large and imposing African wildlife for the new Big Cat Little Cat Whiskas ad campaign. The energetic little feline can be seen playfully clawing at a leopard's tail, running along the grassy plains with a galloping zebra, fishing in a river populated with swimming hippos, and even snuggling up with a lion.

Created by ad agency Abbott Mead Vickers BBDO, the clever pet food campaign revolves around the slogan "Feeding your cat's instincts." The series of photo manipulated print ads, which have been retouched by Tony Swinney, whimsically gives us a look at how a domesticated kitty with a boost of bravery can summon its inner wild cat while interacting with ferocious beasts. Each image is a digital composite of a house cat and and various wildlife captured in Shamwari, South Africa.








George Logan website
via [Laughing Squid]

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