Nothing gets me more excited than seeing creative ideas rise to the top and get the recognition it deserves. The Guggenheim Museum and YouTube must love this too because they've partnered up to discover new talent.
"The project, called YouTube Play and conceived as a biennial event, is intended to discover innovative work from unexpected sources. It is open even to entrants who don’t consider themselves artists, and actively encourages the participation of people with little or no experience in video. “People who may not have access to the art world will have a chance to have their work recognized,” said Nancy Spector, deputy director and chief curator of the Guggenheim Foundation. “We’re looking for things we haven’t seen before.”
Artists will vie for a place in a video-art exhibition in October at all of the foundation’s museums: the Solomon R. Guggenheim in New York, the Deutsche Guggenheim in Berlin, the Guggenheim Bilbao in Spain and the Peggy Guggenheim Collection in Venice.
To have your work considered simply post it on YouTube and then submit it at youtube.com/play. A jury of experts will decide which works will be shown at the Solomon R. Guggenheim Museum in New York. The works must have been created within the past two years and cannot be longer than 10 minutes, made for commercial use or excerpted from longer videos. The deadline for submissions is July 31.
The best part about this project is that it was created as a way of breaking down traditional art-world boundaries. Way to go Guggenheim for recognizing that art exists among everyone!