Creative advertising is most effective when businesses take advantage of their surroundings. For this year's Visa Wellington on a Plate culinary festival, New Zealand-based agency Whybin\TBWA turned the city's trolley buses into a lobster, with the trolley's pole transformed into the lobster's antennae!
Agency: WHYBIN\TBWA, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Craig Farndale, Connan James
Art Director: Kurt Strong, Matt West
via [Creative Criminal]