A little present arrived in my inbox this morning from MUSE, the digital agency who helped Samsung bring their 3D LED TV's to life. (Watch it if you haven't seen it already, it's still one of our all-time faves.) This time, they worked with H&M.

Over the course of three days - November 22-24th, and for over 3 minutes each time, guests enjoyed a surreal fairytale. It all starts off with a red ribbon which unwraps around the building. The building then magically transformed in front of our very eyes into a colorful dollhouse.

I love how you can't wait for the next effect and how much detail went into each part of the story.

What a way to start the holidays!

Concept: Sander Ejlenberg, Liat Azulay
Art director: Phila Beroud
Designer: Elano Collaço do Monte Teixeira
Account: Julien Rappy, Michael Littaur
Project management: Wouter Donkers, Machiel van der Heijden


Views: 171

Tags: H&M's, Mapping, Projection, Surreal

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Comment by Alyssa Anda on March 10, 2011 at 2:39pm
@Sam-I totally agree!!! :)
Comment by sAm on November 29, 2010 at 9:52am
Visually stunning!
Comment by Sophie on November 26, 2010 at 1:26am
great concept!

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