Great story out of Taiwan about a Sanrio authorized Hello Kitty maternity hospital. This $3 million Hau Sheng Hospital in Yuanlin in central Taiwan is completely decorated with Hello Kitty from their pink and blue receiving blankets to nurses dressed in pink uniforms with cat-themed aprons. All that pink might make you gag but there's sure to be a line of die-hard Hello Kitty mothers excited about this idea!
"In the lobby, a Hello Kitty statue in a doctor's uniform greets patients, and twice a year people in feline costumes visit mothers and children." (Notice they didn't say fathers, who are most likely feeling rejected in a corners somewhere.) Way to bring in commercialism right at birth.
Director Tsai Tsung-chi hopes that "everyone who comes here, mothers who suffer while giving birth and children who suffer from an illness, can get medical care while seeing these kitties and bring a smile to their faces, helping forget about discomfort and recover faster." Yeah, there's something for that pain. It's called epidural.
What next? Transformer hospitals? Thomas the Train maternity wards? I'm all about easing the pain but I'm not sure how a white faced kitty cat with whiskers and no mouth is going to make me feel better.
(But it is a damn cute idea.)