What can I say? Marketing gimmicks never cease to amaze me. Here's a quote from the Hello Kitty Hell website
where I found this:
"I can already imagine what’s going to happen. As I thoroughly enjoy myself as I watch sports on Sunday afternoon, I’ll make the fatal mistake of asking my wife if she can get me a beer from the fridge. The next thing I’ll know there will be an ice-cold Hello Kitty beer in my hand (is there really any doubt that the beer will be colored pink and flavored like cotton candy?) which pretty much would destroy any Sunday afternoon in an instant no matter how outstanding it had been until that point. As stated many times before, Hello Kitty Hell can always get worse…"
So, would you actually buy Hello Kitty Beer?