Hermès, Life as a Tale

Ah, just how lovely is this new ad for Hermès Spring/Summer 2010 campaign? Photographer Paolo Roversi shoots model Karlie Kloss as she sleeps like a modern-day princess on a bed of mattresses. I can't help but love how her colorful Hermès scarf is tied beautifully into her braid. Serene and sweet.

And the play on the word "tale"? Brilliant!

Via Refinery 29