Ah, just how lovely is this new ad for Hermès Spring/Summer 2010 campaign? Photographer Paolo Roversi shoots model Karlie Kloss as she sleeps like a modern-day princess on a bed of mattresses. I can't help but love how her colorful Hermès scarf is tied beautifully into her braid. Serene and sweet.

And the play on the word "tale"? Brilliant!

Via Refinery 29

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Tags: braid, day, fairy, hermes, life, modern, princess, tale

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