Hilarious Movie Clichés, Part II


After our self-titled post Hilarious Movie Clichés was spread around the web, the Art Director/Creative Director behind it, Alvaro Naddeo, took notice. Last year, his agency, Wing in New York, came up with this creative ad campaign for the New York International Latino Film Festival with posters making fun of movie cliches. It generated a lot of buzz online and, according to Naddeo, many of you saw them right here on My Modern Met.

For this new set, he was kind enough to email them right to us. Along the same lines as the first, this series shows that there's a "cookie-cutter" recipe for most movies. With the tagline, "Some movies are easy to make. Films are a different story," he makes us see the stark difference between a generic "movie" and a thought-provoking "film."






Advertising Agency: Wing, New York, USA
Client: New York International Latino Film Festival
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriter: Facundo Paglia, Ruben Salavert
Account Executive(s): Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo

Views: 41459

Tags: advertising, art, cliches, design, hilarious, movie

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Comment by Vector Man on August 1, 2012 at 11:57pm

Thats right. Indeed all the films made ​​by the same rules. But everybody likes it :)

Comment by Pinar on August 1, 2012 at 11:56am

Hah, the "Alien Invasion" movie recipe is my favorite! Movies today are always setting up for sequels.

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