Holy Crap!

Oh those folk at Coca Cola like scaring the bejesus out of us! Check out this new "experience" advertisement for their Georgia Max Coffee brand. They redesigned the toilets of a number of key ski resorts in Japan. The toilet areas were fully wrapped on all sides, so that the person squatting would have a ski jumper’s view when they were sitting on the loo. After you fell over because of a bad case of vertigo, you'd look around to see a toilet paper holder carrying the only brand messaging in the stall which read: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” Holy crap. This is intense. Mountain Dew ain't got nothing on this.

Client: Coca-Cola
Agency: Tugboat, Tokyo

Source: Ads of Da Month