Honda Insight Ad: Pixel Art Created By Car Headlights

Is it me or does this kind of remind you of Royksopp's Happy Up Here video? Either way, this new ad from Honda gets my vote for cool because it's retro and modern at the same time. Plus I'm a sucker for smiley faces and hearts.

Basically, Honda parked a huge grid of cars in the desert and used the headlights as pixels.

Critics are calling it ironic saying that Honda's "wasting energy by making this ad for a hybrid car."

What do you think? Cool or silly and ironic?

Tags: advertising, art, headlights, honda, marketing, pixel

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Comment by Branson_N on March 26, 2009 at 10:46pm: The Terrafugia Transition, while it looks more like a plane that has been modified for ground work, doesn't change the fact that it's yet another in a long line of vehicles hoping to offer the option of flying close to you destination and then driving the rest of the way. Terrafugia today said it had successfully flown its Transition Roadable Aircraft that can transform itself from car to plane version in less than 30 seconds.There have been successes that never began mass production, and miserable failures including a flying car that used the Ford Pinto. (That should have been the first clue it was headed for disaster.) Well, there is now a company called Terrafugia, and they have a roadable aircraft (that's the term) called the Transition. The Transition has folding wings, and can reach over 100 mph in the air, 60 mph on the ground, runs on gasoline and has a range of about 400 miles. You'll need some hefty personal loans for one however, as this flying car has a sticker price of about $200,000.

Comment by sAm on March 26, 2009 at 1:31pm: Cool! Stupid critics, always mad about something. :)