Honda Music Road: Highway to Heaven or Hell?


Clever idea from Honda but one that I could see be very annoying for those living nearby who had to hear the same song over and over again...

From Jalopnik:
This strip of road in Lancaster, California is one of only a handful of roads in the world that will "sing" as you drive over it. The music comes from the noise made by tires passing over a series of carefully cut groves in the road's surface. Now local residents want it all to be paved over, just because not everyone drives a Honda Civic at exactly the right speed.

Made by Honda as part of an upcoming advertising campaign, the road's incredibly out-of-tune rendition of "The William Tell Overture" (you might know it as the theme from The Lone Ranger) attracted tourists but annoyed locals to no end. Honda states that the road was tuned specifically to the tires and wheelbase of a Civic, so that may explain why it sounds so terrible in this video. We're thinking that the neighbors living about a half mile away and can't get to sleep at night from the racket really don't care to hear it at all.

The actual commercial:

Views: 274

Tags: annoying, civic, commercial, honda, lancaster, music, road

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Comment by Eugene on October 31, 2008 at 12:33pm
smart marketing...it got all this press, but I would hate them if I lived near it. Funny how that woman said she hears it at night in her head.
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