What defines great advertising? How about when it jumps out at you, capturing your attention, making you stop and stare. Agency FOAM recently worked with a new band Dry the River to help them promote their next single “No Rest.” FOAM’s intern Xavier Barrade created these amazing 3D paper-crafted horses and used them as posters in London. Barrade designed the horses in 3D using Google Sketch Up, then he printed them out and assembled the parts. Brilliant and eye-catching!