Hot Wheels' Giant Loop and Humongous Kids

Hot Wheels and ad agency Ogilvy & Mather have been on fire lately. They just put up two giant billboards that are so eye-catching, I wouldn't be surprised if they cause a few accidents.

Everyone knows that the most exciting part of a Hot Wheels Track is the loop. Ad agency for Ogilvy & Mather recreated the awesomeness for this clever billboard in Bogota, Colombia.

Placing two humongous kids next to each other, Ogilvy & Mather made the passing cars on this Mexican road look tiny, like miniature toys!

Hot Wheels website
via [Creative Criminals]

Views: 1286

Tags: Hot Wheels, Ogilvy & Mather, ads, design

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Comment by sAm on April 6, 2011 at 10:26am
Oh man, that's cool.
Comment by Alyssa Anda on April 5, 2011 at 12:54pm
These are fun! I commend the creativity of it all! :)

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