At first glance, BookArc just looks like a chunk of metal. And yes, well, it is. But what makes it so interesting is that it elevates your iPad and lets you position it, turning that other chunk of metal into a slew of different devices.
"Park it on your desk to watch streaming news feeds. Set BookArc on the kitchen counter and swipe through a cookbook. Place BookArc in your Home Theater, connect the Apple Component AV Cable and watch your iTunes movies on your flat-screen TV. Place iPad on the mantel and enjoy photo slideshows while charging."
Of course, the most useful thing would be to just pair it with your keyboard and have a workstation.
Simple, yes. Ingenious, totally.