How do you take an old, nostalgic brand and make it fresh and modern? Just ask graphic designer Richard Perez. Using bright colors, fun fonts and cute creatures, he reminds us why we love our J-E-L-L-O! Apparently this is only his student work. Someone call Kraft and tell them to hire this guy!

Richard Perez

Tags: advertising, hip, jell-o, marketing, modern, rebrand

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PANDA JU Comment by PANDA JU on June 23, 2009 at 9:20pm
This made me so happy. Wee!
BillyAndy3 Comment by BillyAndy3 on June 13, 2009 at 5:50pm
I'm feeling this. Dope indeed.
Mark Huckabee Comment by Mark Huckabee on June 12, 2009 at 8:00pm
3 words: jell-o-shots!
Olivia Keu Comment by Olivia Keu on June 12, 2009 at 10:44am
I agree, his work is fantastic and fun! I would buy more Jello if it was packaged like this.

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