A Razor So Sharp...

A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.




Credits:
Advertiser: Energizer Holdings, Inc.
Brand name: Schick
Product: Schick Quattro
Agency: JWT New York
Category: Shaving
Released: March 2008

JWT website
via [Creative Criminals]