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A Razor So Sharp...

A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.

Advertiser: Energizer Holdings, Inc.
Brand name: Schick
Product: Schick Quattro
Agency: JWT New York
Category: Shaving
Released: March 2008

JWT website
via [Creative Criminals]
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  • That is just really cool! :)
  • This is simply awesome.
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