Universal Studio's publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.

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Tags: advertising, attraction, beach, car, crushed, footprints, king, kong, lifeguard, movie, More…park, sand, studios, theme, universal

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Comment by Leif on June 18, 2010 at 4:57pm
so awesome!
Comment by alice on June 18, 2010 at 9:09am
Loved it! Thanks for the post!
Comment by sAm on June 17, 2010 at 8:22pm
Seriously!! SO COOL!
Comment by Duc on June 17, 2010 at 4:07pm
This is awesome marketing!

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