As the US economy takes a nose dive (I'm not usually this pessimistic I just have to be frank with you people) where do you think high end luxury cars are hedging their bets? Hint: They shocked the world with THE BEST OLYMPICS OPENING CEREMONY EVER!
Yes, the country with over 1.3 billion people, who are setting themselves up for world domination has been chosen as the place where Lamborghini is setting up shop.
Lamborghini announced today that it has established a new branch in China. Automobili Lamborghini China will be based Beijing and will start operations at the beginning of 2009.
Lamborghini established this new branch as it expects a 186% growth on this market
(28 cars in 2007 toward 80 in 2008). The market for luxury products in China is growing in every major city throughout the country.
The President and CEO of Automobili Lamborghini S.p.A., Stephan Winkelmann, points out the strategic rationale of the move: “China has the strongest dynamics of change to undoubtedly become the leading economy in the world. As one of the symbols of European luxury tradition, our products and our brand promise are irrevocably moving into the focus of a growing number of people. The development of wealth and the developing ‘savoir-vivre’ in China makes it one of the pivotal markets for Lamborghini’s future growth. The decision to establish a branch in China illustrates our dedication to opening the potential of this market for Lamborghini. Our new regional office will ensure the presence of the brand and further the prosperity of the corporation on a global scale.”
Currently, Lamborghini has three dealers located in Shanghai, Guangzhou, Beijing, one in Hong Kong, and another two will be shortly be opened in Chengdu and Qingdao. The company also say more dealers will open their doors here in the future.
Source: Zer Customs