Levi's Awesome New Ad Campaign for Kids: Little Toughies (4 Total)

Three Little Pigs

I just love it when ad campaigns take old, familiar stories and make them modern. Levi's new ad campaign for kids is called "Little Toughies." Taking old fairy tale stories, they've created an awesome new ending. It's as if these little fellas learned from their parents and overcame their fears. Kudos to Levi's for making advertising fun again for kids and adults!

Jack and the Beanstalk

Little Miss Muffett

Humpty Dumpty


Full Credits
Client: Levi's
Agency: BBH, Singapore
Executive Creative Director: Steve Elrick
Creative Director: Todd Waldron
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Agency Producer: D’Or Tey
Visualizer: Loh Heng Loong,
Ken Lee
Illustrator: Tye Sok Kuan

Via Creativity