LG has just released an amusing video that shows what happens when unsuspecting elevator passengers believe that the floor has dropped out from underneath them. As incredibly cruel as this may be, it's also quite genius. To show just how "true to life" their new IPS computer monitors can look, they installed nine of them, in a grid-like fashion, on the elevator's floor. With hidden cameras in place, they then captured the reactions of innocent people as the lights flickered and the "floor tiles" gave away. Were these unlucky passengers about to plummet to their deaths? (Not quite.)

Got to love the tagline, "So Real, It's Scary."



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Tags: clever, elevator, lg, marketing, prank

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