Viktor Hertz made us laugh with his Honest Logos series and now our very own My Modern Met logo designer, Graham Smith, messes with our minds (in a good way) with his Brand Reversioning set. He describes a “Brand Reversion” as a brand logo that has undertaken a creative change based on the visual style of another brand logo. In other words, they're "brand identities with a split personality."

For most of these, Smith swaps out two leading competitive brands for one another.

Isn't it all a bit disconcerting? Makes us think twice about all that advertising/marketing swirling around in our heads...






















Questions about this side project? Graham answers a lot of them for you in this post. Make sure to check it out.

Graham Smith's website

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Tags: Logo Swap, creative, design, graham smith

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Comment by smandom on June 16, 2011 at 10:22am
Great idea/ execution....

check out > www.horriblelogos.com
Comment by Alyssa Anda on June 13, 2011 at 12:19pm
@Sam-I agree! I had to think about some of them haha
Comment by sAm on June 12, 2011 at 2:45pm
I had to do a bunch of double takes. So creative...
Comment by Scholl on June 12, 2011 at 1:46am
i agree... when brand world turned nuts :-)
Comment by Eugene on June 10, 2011 at 11:33am
These are hilarious! Great job, Graham!
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