Tiger Woods, Derek Jeter and Roger Federer strut their greasy stuff to the Bee Gee's "Staying Alive" in Gillette's "Walk of Gillette" commercial. The TV ad launched on the same day the new Yankee Stadium opened.
Watching the ad left me with the same feeling as when I accidentally ate five pieces of Popeye's fried chicken the other day - oily and a little bit disgusted.
I don't care how many combined kajillions they're worth. They need to close those buttons back on up. Sorry Jeter, no one wants to see your Soul Glow.
Agency: BBDO New York
Creative team: Ben Waldman, Kit Campbell
Agency producer: Misha Louy
Production company: Backyard
Director: Ericson Core