Now this is one creative idea! Using the same, minimal graphic elements as you'd see in the classic Monopoly game, McDonald's put up familiar signage and surprised commuters with free parking in lots across Western Canada. Why? To remind people that the Monopoly game is back at McD's.
Got to love the sign, "You've Just Landed on Free Parking" How awesome would it be to see that?
Advertising Agency: Cossette, Vancouver, Canada
Client: McDonald's Restaurants of Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Scott Schneider
Copywriter: Jeff Shorkey