McDonald's Ingenious Monopoly Free Parking Promotion

Now this is one creative idea! Using the same, minimal graphic elements as you'd see in the classic Monopoly game, McDonald's put up familiar signage and surprised commuters with free parking in lots across Western Canada. Why? To remind people that the Monopoly game is back at McD's.

Got to love the sign, "You've Just Landed on Free Parking" How awesome would it be to see that?

Advertising Agency: Cossette, Vancouver, Canada
Client: McDonald's Restaurants of Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Scott Schneider
Copywriter: Jeff Shorkey

Via Ads of the World

Views: 71

Tags: ads, advertising, creative, free, mcdonald's, monopoly, parking, signage

Add a Comment

You need to be a member of My Modern Metropolis to add comments!

Join My Modern Metropolis

Comment by PANDA JU on January 7, 2010 at 6:52pm
That's so cool. AND presumably MacDonald's paying the makers of Monopoly to be able to do this? Score for Monopoly!
Comment by sAm on January 7, 2010 at 1:45pm
I love it when advertising benefits the consumer.

© 2014   Created by alice.

Badges  |  Report an Issue  |  Terms of Service