McDonalds turns into fashion brands?

An idea by Amy ross of re-branding McDonalds food.
Photographed by Marija Ivkovic.

Today I found these fancy fast food pictures. This is a smart way to prove the fact that brand names and designs have made an enormous impact on our decision of one's value. These McDonalds food look like food that came from a five stars restaurant! I was referring back to the traditional package of McDonalds, and they look like low profit fast food products. So does that mean the reason why McDonlads is not a five stars restaurant now is the lack of aesthetic design of the packages? And therefore "McDonalds" has not become a fashion food brand?

I wonder how much will the price of McDonalds go up if they were doing this.

Tags: Brand, Fancy, Fashion, Fast, Food, Mcdonalds

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Comment by Betty Fan on April 14, 2010 at 3:48pm: Thanks Inka! It definitely gives me another insight about this.

Comment by Inka Leoni on April 14, 2010 at 5:08am: lol Betty. I did a same post a few months ago. The main target of this concept was to try and make people have an experience that would change their views on certain things. So rather than just showing a trend that has been apparent for a while to most..they opted to present it a very bold way.

It's explained this post. http://www.mymodernmet.com/profiles/blogs/mcfancy-by-access-agency

Comment by sAm on April 13, 2010 at 9:43pm: I agree with Eugene, good packaging completely makes it more desirable. From cheap to treat...haha!

Comment by Betty Fan on April 13, 2010 at 9:16pm: Thanks! And good point, it may only appeal to people who are currently not a fan of McDonalds. I mean they do have a playful style (probably aim for the kids?) in their traditional packages so it has its good side.

Comment by Eugene on April 13, 2010 at 7:10pm: Funny how packaging can make anything look better. I wonder if this would appeal to McDonalds target market though... Nice post!