The Cool Hunter
is planning to launch Access Agency in 2010. A marketing agency specializing in offline experiences.
The first concept they're showing is called the McFancy. Basically it will be for McDonalds targeting a high end market. The McFancy will be a temporary experience offered at events such as the Fashion Weeks around the world. This concept shows all the things that Access Agency believes in.
"Access specializes in helping brands and businesses see the world differently. We add substantial value by creating customized experiences that change the consumers’ thinking in some way. The surprise element changes the thinking patterns, and the change makes the experience memorable. People want to talk about it, tell everybody about it. And that, in turn, translates into added brand awareness and ultimately sales."
The menu will be the same as in regular McDonalds restaurants. The packaging and presentation however, is indeed quite fancy.
Source : The Cool Hunter