"McDonald's has recently launched a new interactive sign where passers-by can interact with images displayed on McDonald's giant LED screen, and visitors can take an interactive role at one of London's most photographed locations."
McDonald's has seemed to pick up on the innate human nature to take "mime" photos (I mean, how many people can resist the urge to take a picture "holding up" the Leaning Tower of Pisa?) Cute idea, I think.
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