MINI is getting in the holiday spirit with this guerrilla marketing campaign! Two new installations just went up - one in Herald Square, outside of Macy’s in New York City, and one at the 3rd Street Promenade in Los Angeles. The massive snow globes feature the newest member of the MINI family, the 4-door Countryman. What a clever way to show off the all-wheel drive car!

Sources: BSSP and MINI on Facebook

Views: 1251

Tags: clever, globes, installation, mini, snow

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Comment by Alisha on December 18, 2010 at 12:24am

i love this : )

Comment by Annie on December 16, 2010 at 5:08pm

Aww...the mini...will always have a special place in my heart. I love how they incorporate design into everything. As a new owner you get a box full of really cool mini stuff...even the owners manual is cool!

Comment by sAm on December 16, 2010 at 11:05am

I love creative ad campaigns, this one's great!

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