What's the most effective way to motivate a person to run? According to Creative Director/Copywriter Annie Chiu, you take away their seat, effectively forcing them to hit the pavement. This clever ad is truly effective in sending its message, but I can only imagine some people getting pissed off in having to find another place to sit and rest.


via [Jay Mug], [Neatorama]

Views: 2389

Tags: Annie Chiu, Motivational Nike Bench, advertisement

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Comment by John Russo on January 15, 2012 at 11:25am

Yes, brilliant indeed.

Comment by John Russo on January 15, 2012 at 11:25am

Comment by Michael on January 9, 2012 at 5:25am

brilliant

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