Moving Target - Cabracega

I must have this umbrella! Called You are Here, this moving target is just one of many cool products Cabrecega was commissioned to create for the Coca-Cola Light Exhibition within ExperimentaDesign Biennale’s 2009 programme. The challenge consisted of re-inventing 2nd hand objects collected during the Coca-Cola Light campaign.

About Cabracega:
"The essence of the creative studio Cabracega relies on the daily experiences. From the everyday analysis new ideas rise that question and add a different meaning to spaces, services, rituals and objects, thus creating innovative experiences that transform observers into participants.

"We intended with our approach not only to create new objects/installations but also to place them on a broader context, thus telling a new story."

The way they incorporated the Coca-Cola colors is simple but brilliantly creative.

Cabrecega