I must have this umbrella! Called You are Here,
this moving target is just one of many cool products
Cabrecega was commissioned to create for the Coca-Cola Light Exhibition within ExperimentaDesign Biennale’s 2009 programme. The challenge consisted of re-inventing 2nd hand objects collected during the Coca-Cola Light campaign.
"The essence of the creative studio Cabracega relies on the daily experience
s. From the everyday analysis new ideas rise that question and add a different meaning to spaces, services, rituals and objects, thus creating innovative experiences that transform observers into participants.
"We intended with our approach not only to create new objects/installations but also to place them on a broader context, thus telling a new story
The way they incorporated the Coca-Cola colors is simple but brilliantly creative.