Nike's Write the Future Turns Athletes into Crayon Statues (6 pics)

As if NIke wasn't killing it enough these days with their Write the Future print and video ads, they've now come out with a special press kit that includes incredible crayola crayon carvings by artist Diem Chau. The kit is one of ten unique pieces commissioned by Wieden+Kennedy to celebrate the campaign.

Nike continues on with the athletes as immortalized statues theme with these hand-carved, one-of-a-kind works out of art. It's a beautiful way to incorporate art into advertising, isn't it? Also, how can you not love the packaging?

Via High Snobiety