Nokia's Giant Arrow Points You to Good Things

Though this giant arrow is no longer up, I like the creative concept and how this video succinctly explains Nokia's idea behind it. In order to get people to think about Nokia when they think about navigation, they put up the world's biggest signpost (arrow) in London. Help up by a crane, the arrow was a digital panel where people on the street could send text messages to. Their favorite places to visit would show up, the arrow would point to that location, and also provide the distance. Cool concept.

Via Digital Buzz

Views: 93

Tags: arrow, experience, giant, good, navigation, nokia, technology, things

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Comment by sAm on February 27, 2010 at 3:30pm
If only all advertising was this cool....
Comment by Rachel Anne on February 26, 2010 at 11:44pm
what a great idea!
Comment by Inka Leoni on February 26, 2010 at 1:02pm
Haha! Omg how fun is this! I love the look on the peoples faces when they realize it's their text that is showing.

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