Montreal-based photographer Martin Tremblay, aka Pinch, developed this beautifully striking series that features a graceful model elegantly floating, upside-down. Each dynamic portrait blends reality with conceptual ideas of a curious, inverted world. The creatively talented photographer captures vibrant colors and dynamic energy paired with the fashion stylings of Pascal & Jérémie.

The visually exciting compositions compliment the beautiful styles donned by the model. Tremblay plays with ideas of reality, creating hair styles that give nothing away and using props that seem unaffected by gravity. The series was developed as an editorial for Schön! Magazine in London.

Photographer and Art Direction: Martin Tremblay/Pinch
Retouch: Visual Box Lucas Bayzelon & Gabriel Carbonneau + Pinch
Stylist: Pascal & Jérémie
Makeup: Marie-Laure Larrieu & Joëlle Boucher
Hairdresser: Geneva Cowen & Stéphane Legros
Models: Bayan & Cat at Folio

PINCH Martin Tremblay's website
Schön! Magazine website
via [2Photo]

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  • To me, it looks as if the models are captured in mid-jump. Beautiful images.
  • Good point about the fall of the dresses, I didn't notice that at first glance! I do love the one in the meat market where the shoes are on the ceiling.

  • how does he do that? manipulating photos after taking and making it look upside down? as the fall of the dresses are all anti-gravity... nice concept bdw...

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