Sometimes it takes powerful imagery like this to make us appreciate our lot in life. Called Lottery of Life, the side-by-side comparisons are for Save the Children, an independent organization about creating lasting change in the lives of children in need. When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs.

Advertising Agency: Lowe Brindfors, Sweden Creative Directors: Villard, Bartholf Copywriter: Stefan Pagreus Art Directors: Pelle Lundquist, Emmeli Österdahl Photographer: Stockfoto Typographer: Ola Lanteli The Lottery of Life
Email me when people comment –

You need to be a member of My Modern Met to add comments!

Join My Modern Met


  • Makes you think.
  • Yes, Carol Gallo, the people in the world who suffer from extreme poverty and the effects thereof are overwhelmingly brown and live in developing countries. This is not a controversial or distorted view.
  • Only brown people in "developing" countries are unfortunate and poor and only white people in the West are lucky and rich? Just sayin.
  • Yeah! wonderful!
  • very powerful. nice.
  • Very creative!
This reply was deleted.