My Modern Metropolis

Powerful Ads: Lottery of Life (4 total)

Sometimes it takes powerful imagery like this to make us appreciate our lot in life. Called Lottery of Life, the side-by-side comparisons are for Save the Children, an independent organization about creating lasting change in the lives of children in need. When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs.

Advertising Agency: Lowe Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photographer: Stockfoto
Typographer: Ola Lanteli

The Lottery of Life

Views: 488

Tags: Ads:, Life, Lottery, Powerful, of

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Comment by Stephen M. Barrett on December 3, 2010 at 12:13pm
Makes you think.
Comment by Ed Sandersonstein on December 1, 2010 at 2:10pm
Yes, Carol Gallo, the people in the world who suffer from extreme poverty and the effects thereof are overwhelmingly brown and live in developing countries. This is not a controversial or distorted view.
Comment by Carol Gallo on December 1, 2010 at 11:54am
Only brown people in "developing" countries are unfortunate and poor and only white people in the West are lucky and rich? Just sayin.
Comment by Vinicius Betton on November 30, 2010 at 7:05pm
Yeah! wonderful!
Comment by Eugene on November 29, 2010 at 9:40pm
very powerful. nice.
Comment by sAm on November 29, 2010 at 11:57am
Very creative!
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